Tamara Dyer

Apex Personal Wellness Identity

Apex Personal Wellness, a San Francisco gym, was bought by new owners who wanted to take the old identity and the gym in a new direction. Over several months I partnered with both owners to flesh out who they are, who their audience is and what they want to provide. The result is an identity that reflects the personality and spirit of the gym and the owners who are dedicated to providing a safe and welcoming space for personal trainers to work with their clients.


Art Director, Designer