Tamara Dyer

method POWER DISH

The previous product proposition had several problems: a bad pricing strategy, subpar efficacy and a product name that wasn't working hard enough. The goal of the redesign was to hero power and efficacy, create a brand block and rename autodish.

Role

Senior Designer

Before

Explorations and iterations.

Initial sketches, triple-power icon develpment and design iterations.

After

The final brand block.